Privacy Policy
Last updated on 23rd April 2025
WABA Marketing FZ LLC (hereinafter referred to as the “Platform,” “Website,” “Application,” “WABA Marketing,” “we,” “us,” or “our”) is a UAE-based communication automation and WhatsApp Cloud API integration platform offering chat automation, CRM integrations, client communication tools, and related services.
This Privacy Policy (“Policy”) helps the users accessing the Website / Application (“User,” “You,” “Your”) understand the nature of data collected, the purpose of collection, how we process and protect such data, and your rights as a user. We take protection, privacy, and security of your data seriously and are committed to safeguarding your personal information.
We strongly advise you to read this Policy carefully before accessing the Platform, creating an account, or using any of the Services. If you do not agree with this Policy, please discontinue using our Platform or Services.
This Policy is published in accordance with:
UAE Federal Decree-Law No. 45 of 2021 regarding the Protection of Personal Data (UAE PDPL)
Information Technology Act (where applicable)
Digital Personal Data Protection Act (DPDPA) 2023
Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data of Information) Rules, 2011
General Data Protection Regulation (GDPR) (if applicable to the User)
Other applicable data protection laws
Unless otherwise defined herein, capitalized terms shall carry the meaning assigned in our Terms & Conditions.
By using our Platform or creating an account, you consent to the collection and use of information in accordance with this Policy.
Definitions
Service
The online platform, dashboard, APIs, tools, website (wabamarketing.com / any associated domain), and mobile application owned and operated by WABA Marketing FZ LLC.
Personal Data
Information relating to an identifiable natural person.
Usage Data
Data collected automatically from usage of the Service (e.g., device info, logs, browser type, etc.).
Cookies
Small files stored on a device to collect, track, and improve user experience.
Data Controller
WABA Marketing FZ LLC is the Data Controller responsible for determining the purpose and manner of processing your information.
Data Processor / Service Provider
Any entity or individual engaged by us to process data on our behalf.
Data Subject (User)
Any individual using the Service whose data is processed.
Information Collection and Use
When you access or use our Website / Application, request a demo, subscribe for a trial, or create an account, we may collect the following categories of data to improve and provide our Services.
Types of Data Collected
1. Personal Data
We may ask you to provide personally identifiable information such as:
Full Name
Email Address
Phone Number (including WhatsApp number)
Company Name
Business Address (State, City, Postal Code)
Country
Social media login identifiers
Contact list information you voluntarily upload
Any other identifiers or sensitive/personal information under UAE PDPL or DPDPA 2023
We may use your Personal Data to contact you via:
WhatsApp messages
Phone calls
SMS
Emails
Newsletters
Promotional and service-related messages
Even if you are registered on DND / DNC, you authorize us to communicate with you as long as your account is active.
You may opt out of promotional communications anytime.
2. Usage Data
We may collect diagnostic and technical data such as:
IP address
Browser type/version
Device identifiers
Pages visited
Time spent on pages
Operating system data
Mobile network information
System logs
3. Behavioral Data
We collect information regarding:
User preferences
Search behavior
Activity patterns across devices
User interaction with the Platform
This helps improve product experience.
4. Location Data
We may collect and store:
Precise or approximate geographic location
GPS data (if permitted)
You may enable/disable GPS in your device settings.
5. Contact List & Media Files
To enable communication features, we may collect:
Uploaded contact lists (names, numbers, emails)
Media files (images, videos, PDFs, documents)
Audio recordings or attachments shared through the Service
This is strictly used to provide messaging functionality.
6. Tracking & Cookies Data
We use cookies, beacons, and tracking scripts for:
Authentication
User sessions
Preference management
Analytics
Advertising
Types of cookies include:
Session Cookies
Preference Cookies
Security Cookies
7. Device Data
We collect data such as:
Device hardware & software details
Battery, storage, signal, and system performance
Bluetooth/WiFi access point info
App usage data
Device identifiers
ISP/mobile operator details
IP address
Connection speed
8. Third-Party Information
We may receive data from:
Advertising partners
Analytics providers
CRM or integration platforms
Social media login accounts
If you link your account with Facebook, Google, Instagram, or other services, we may receive account and profile data.
Use of Data
WABA Marketing FZ LLC uses data to:
Provide and maintain the Service
Verify your identity
Improve platform performance
Notify you of updates
Provide customer support
Monitor and analyze usage
Prevent fraud and abuse
Personalize user experience
Provide offers, promotions, and notifications
Facilitate payment processing
Enable communication via WhatsApp API
Legal Basis under GDPR (if applicable)
We process data under lawful grounds:
Performance of a contract
Consent
Legitimate interests
Compliance with legal obligations
Payment processing requirements
Retention of Data
We retain:
Personal Data: as long as necessary for business/legal purposes
Usage Data: for shorter periods unless required for security, compliance, or improvements
We may retain data longer to comply with UAE regulatory obligations.
Transfer of Data
Your data may be transferred to servers located in:
UAE
Europe
India
United States
Any other region where service providers operate
By using the Platform, you consent to international transfers.
We ensure adequate safeguards through:
Contractual protections
Standard contractual clauses
Security measures
Compliance checks
Disclosure of Data
Business Transactions
If WABA Marketing FZ LLC is involved in a merger, acquisition, restructuring, or sale, Personal Data may be transferred.
Law Enforcement
We may disclose data when required by UAE authorities, courts, or legal obligations.
Legal Requirements
We may disclose Personal Data to:
Protect rights or property
Prevent fraud or misuse
Ensure public safety
Comply with regulations
Prevent legal liability
Security of Data
We employ industry-standard techniques, encryption, and administrative safeguards.
However, no online or electronic system is 100% secure.
We strive continuously to enhance security but cannot guarantee absolute protection.
Your Rights (GDPR / UAE PDPL / DPDPA)
Depending on jurisdiction, you may have rights to:
Access your data
Rectify incorrect data
Delete your data
Object to processing
Restrict processing
Data portability
Withdraw consent
Complain to a supervisory authority
To exercise your rights, contact:
📧 info@waba.ae
We may need to verify identity before responding.
Service Providers
We may employ third-party processors for:
Hosting
Analytics
Advertising
Payments
Customer support
Cloud infrastructure
They access data only as required for their tasks.
Analytics Providers
We may use:
Google Analytics
Firebase
Mixpanel
Meta Analytics
Other analytics tools
Each tool has its own privacy policies.
Behavioral Remarketing
We may use advertising & remarketing tools including:
Google Ads
Meta Ads
LinkedIn Ads
Email retargeting
SMS and WhatsApp remarketing
You may opt out using the respective platform settings.
Payments
We use secure third-party processors including (but not limited to):
Stripe
Razorpay
PayPal
Payby
UAE payment gateways
App Store / Play Store billing
We do not store payment card details.
Refund Policy
Payments are strictly non-refundable.
No refunds for:
Partial usage
Unused subscription time
Early cancellation
Links to Other Websites
We may link to third-party sites.
We are not responsible for:
Their content
Their data handling
Their security practices
You must review their Privacy Policies independently.
Children’s Privacy
Our Service is not intended for individuals under 18.
We do not knowingly collect data from minors.
If you believe a minor has submitted data, contact us for immediate removal.
Changes to This Privacy Policy
We may update this Policy periodically.
Changes become effective upon posting the updated Policy.
If changes are significant, we may notify users by:
Website banners
Platform notifications
You are encouraged to review the Policy regularly.
Contact Us
If you have any questions about this Privacy Policy, please contact us at:
📧 info@waba.ae
📍 WABA Marketing FZ LLC, Al Hamra Free Zone Ras Al Khaimah, UAE
📞 +971 444 6 2019